Fresh Grits

Grits is a staple food of the South with Native American origins - my favorite comfort when living in Texas. However, this bowl of breakfast has much bigger meaning; a representation of life, a symbol of Southern culture. Recognizing its importance, Reuben Levi decided to name his lifestyle brand after this dish. Grits Co. recently rebranded and truly captured what makes the South special – the will to grow and the strength to endure. The release of his introductory series is refreshing and welcomed. No matter which aspect you isolate, design or purpose, everything is coherent.

Grits1 Grits2 Grits3 Grits4

Grits Co. uses a traditional dish to pave the way to something much bigger – inspiring a community. Whether you work in food or fashion, you know that community is what fuels the industry. Despite the many challenges Levi faced during the creation of this project, he believed in one thing, “no grits, no glory”! That is something to admire about him and why it is such a pleasure to see his vision come to life.

Interested in baking, art, and dreams? Tweet: @CJmoreorless @OvenFreshDreams